Emma and Jo
Genre Fashion
No of Offers 1
Episode 1x1
Seeking an Investment of £60,000
Equity Offering 20%

EM and JO, fashion label pitched before the dragons on Series One, Episode One. The pitch was carried out by Joanne Morrison and Emma McPherson. They did not receive investment.


Premise of The CompanyEdit

EM and JO was a fashion label, which would start by opening a bespoke boutique in the west end of Glasgow. This would then expand to more shops and a full fashion label.


Investment Requested: £60,000
Equity Offered: 20%


  • Duncan Bannatyne wanted to invest a portion of the money but couldn't find any fellow investors.


Doug Richard spotted that they couldn't sell to other shops, while still having a personal touch.


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