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COMPANY
Emma and Jo
Genre Fashion
No of Offers 1
Episode 1x1
Seeking an Investment of £60,000
Equity Offering 20%

EM and JO, fashion label pitched before the dragons on Series One, Episode One. The pitch was carried out by Joanne Morrison and Emma McPherson. They did not receive investment.

Pitch[]

Premise of The Company[]

EM and JO was a fashion label, which would start by opening a bespoke boutique in the west end of Glasgow. This would then expand to more shops and a full fashion label.

Stats[]

Investment Requested: £60,000
Equity Offered: 20%

Offers[]

  • Duncan Bannatyne wanted to invest a portion of the money but couldn't find any fellow investors.

Downfall[]

Doug Richard spotted that they couldn't sell to other shops, while still having a personal touch.

Personnel[]

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